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How To Hire E-commerce Web Developers For Your Website?

Today’s world cannot operate without e-commerce since everything has gone online. Consumers are increasingly giving precedence to e-commerce over visiting the physical stores.

However, the process of creating a successful e-commerce website does not only cover the listing of the products to be sold and the check-out process. Companies require clean, fast, and safe web presences that offer smooth purchasing experience and more sales. And that is why having a competent e-commerce web developer is important.

Throughout the information shared in this guide, you will find out how to hire the most suitable ecommerce developer for your business, including important skills, the reliable sources for great talents, and the approximate cost of their service.

Why Do You Need A Specialized E-Commerce Developer?

Designing an e-commerce website is a whole new deal compared to making just any corporate site or blog. You want an E-Store that must be secure, engaging, and that can grow as your business does. So why choose a specialized e-commerce developer then?

• User Experience Matters: A good e-commerce developer understands how to turn a user into a buyer by creating user-friendly paths from discovery to purchase. According to study by Forrester, a well-designed UX can increase conversion rates up to 400%. This means a significant boost to sales simply by improving the user journey.
• Security Is Essential: Retail websites and apps support features such as shopping carts, checkouts, payment using credit cards and addresses. A survey conducted by Trustwave at the end of last year reported that as much as 43% of data breaches were in retail due to hacking and vulnerabilities, but skilled e-commerce developers understand how to develop retail sites for consumers that are safe and, more importantly, PCI-compliant.
• Scalability for Future Growth: As more people get more involved in online shopping your website must be prepared to meet the traffic at some point such as during the Black Friday event. Skilled ecommerce developers know how to create a site with workable components so that your site does not slow down as you expand your business.

Hiring such a person in your team means there are high chances that the users will be retained, fewer cart abandonment rate and increased returns on the investment made on the website.

Key Skills to Look for in E-commerce Web Developers

While selecting a developer for custom ecommerce development, you should take into consideration something more significant than just coding. Here are the key abilities that make an impactful difference in the e-commerce industry:

1. Platform-Specific Expertise: Shopify, WooCommerce, Maven, Magento – these and many others are the e-commerce platforms available. A developer familiar with the platform you choose can take advantage of the platform’s features and specific tailored elements. 

According to Builtwith, there are more than 3,900,000 live websites built using Shopify ecommerce hosting and platform, and WooCommerce is an open-source plugin that controls 29 % of market share. However, beware of scrub developers who have little experience working on your platform and are bound to make silly mistakes.

2. User Experience and User Interface (UX/UI) Design Skills: While good design is important, a smooth and visually attractive UX can drive conversion. A 2018 study conducted by the Baymard Institute established that 67% percent of the customers abandon their carts on e-commerce sites because of issues of poor website usability, and complicated and long check-out processes. 

When designing sites, developers can improve customer’s ability to buy by applying principles of how to design effectively.

3. SEO Knowledge: It is recommended in e-commerce businesses because on-site optimization results in gaining organic traffic. SEM-Tools indicates that greater order rates in e-business websites can be obtained through SEO with a 20-30% average increase. 

Your site should be optimized for page load speeds, implement schema markup for products and URLs for your website which would make it more visible to search engines known by your developers.

4. Data Analytics and Conversion Optimization: Good developers are aware of how to use Google Analytics or Hotjar to analyse the visitors’ behaviour, finding out where they possibly left and improvement based on these findings. 

Research by McKinsey showed that organisations that harness figures are 23 times more likely to attract more customers than firms that do not use data insights which underlines the role of understanding analytics in today's market.

5. Security and Compliance Knowledge: Due to data protection laws, e-commerce sites must employ better security as a way of maintaining consumer’s privacy. While coding, the developers must have experience in how to work with SSL certificates and encryption, data protection laws such as GDPR for Europe and CCPA for California. 

Don’t let visitors know your network is under construction; Norton report stated that 64% of people would not revisit a site that was breached, stressing the importance of secure development.

Investing in these skills ensures that your e-commerce website will not only attract customers but also keep them coming back. If you’re looking to hire development or willing to work with a full fledged team, contact Web Panel Solutions. We’re the leading ecommerce website development services provider. 

Types of E-commerce Developers and Platforms

E-commerce Developers and platforms are divided into two categories:

• Front-end developer’s focus on the look and feel, and functionality that customers are able to see and touch. They also make certain that each feature including buttons and images would be well loaded on the devices.
• Back-end Developers are responsible for working with the back end of the site – queries, security issues, speed, etc.
• Full stack developers provide a combination of both ‘front-end’ and ‘back-end’ services and are helpful for projects which are relatively smaller in scale or companies that start in the business.

These three types of developers align with certain platforms. For example:

• Shopify developers work with Liquid (Shopify’s templating language) .
• WooCommerce is developed in PHP so, while hiring developers that will cooperate with WordPress as the base, focus on PHP experts.
• Magento which is used by larger retailers, can be further customized with PHP, JavaScript, MySQL, and other web development tools.

Learning such differences will help you hire an appropriate developer for your project.

Steps To Hire The Right ECommerce Developer

Here’s a structured hiring process to help you find the right developer:

1. Define Your Requirements: Describe what is expected to be delivered from the project, which platform experience is required, and preferred design solutions and options. According to LinkedIn’s Global Talent Trends report, 75% of the hiring managers agree that before having clear requirements they cut the time-to-hire in the 30%.

2. Write a Clear Job Description: Describe the job in detail as to the duties to be performed, skills needed and experience expected. If certain platforms such as shopify, Magento is required then keep it clearly mentioned.

3. Review Portfolios and Case Studies: Candidates should be asked to provide samples of cases they worked with or samples of their works. Specific signs include identifying signs of past success like increase in sales, or number of active users. Portfolio reveals a lot about their ideas on layouting, navigation, and how they solve technical issues.

4. Conduct Interviews and Technical Assessments: In technical tests, capacity can be demonstrated; in detail, coding, debugging and even the developer’s problem-solving skills. Finally, for cultural fit, determine if your candidate is flexible, a team player and has the right values and visions as the company.

5. Ask for References and Verify: Referee check-in is another way of confirming their experience and clarifying on some issues with them. About 70% of employers have indicated that they conduct reference checks with an aim of verifying claimed information and more to Antonio’s quality of work.

This way, you significantly increase chances to meet a developer who can possess the necessary technical skills and is compatible with your business.

Where To Find ECommerce Developers?

Right platform for hiring depends on your budget constraints, time and whether you’re looking to hire a contractor or an employee. Here are some reliable sources:

• Freelance Platforms: P2P marketplaces, such as Upwork or Toptal, showcase the profiles of verified developers complete with ratings and a portfolio of projects they’ve completed as a way to help a business make an informed decision.
• Professional Networks: LinkedIn provides a rich source of experienced talent and, in addition, it provides the opportunity to view endorsements and shared connections. Always try to target particular e-Commerce or platform relevant groups people like Shopify developers, etc.
• Job Boards: While searching employees internally, there are websites like Indeed and Glassdoor that allow you to search resumes and detailed job applications, suitable for hiring long term team members.

Freelancers can be highly useful due to availability on the market but they can’t always guarantee they’ll be available in the long term, on the other hand full-time hires grant more stability yet they are a more expensive purchase. If you don’t want to go through the long process of hiring yourself, reach out to Web Panel Solutions, and avail our ecommerce website development services.

Average Costs of Hiring Ecommerce Developers

The rate of an e-commerce developer depends on aspects like his/her experience level, geographical location as well as the project that he/she is working on. Here’s a general breakdown:

• United States and Western Europe: A current average of per hour rates is $50.00 – $150.00. Salary of a skilled developer for a full-time job ranges between $ 70000 to $ 120 000 per annum according to Glassdoor.
• Eastern Europe: High level developers work for $ 20 -$ 60 per hour. This area provides skilled professionals at a lower price, thus attracting many companies which search for cost reductions.
• South Asia: Website developers involved in the e-commerce line can cost between $15 and $40 per hour depending on the kind of skills and experience he/she has.

It is always good to be acquainted with these costs to ensure there is no underfunding for good talent.

End Note

Selecting the right developer can be the difference between a profitable business attracting customers to the website and a business that has a difficult time keeping customers interested in their website. To hire ecommerce development, reach out to Web Panel Solutions. We also offer comprehensive ecommerce development services.