Author
According to Statista, the global automotive e-commerce market is expected to reach $176.24 billion by 2031. The boom in car sales have made digital presence a must for auto dealers. This amazing growth isn't just for car sales. The online resale automotive aftermarket is booming too.
So having a top-notch website becomes a must for automotive companies, and even dealers.. In the past, car dealerships relied heavily on traditional ads. Now, the game has changed. Creating websites that are easy to use and accessible is key. Website is the place where the appearance and the usability are vital so your site has to look stunning and represent your inventory, as well as to have no counterparts in terms of usability.
Here are some tips that should be followed by Automotive Website Development Company, for best in class websites.
Websites must be easy to use for consumers. Your visitors should be able to look for what they want easily. Develop easy to follow and intuitive navigation with properly defined menus and categories. Consider the following:
Example: The information presented in the form of a properly formatted navigation bar, such as the one incorporated in Toyota’s website, can help improve usability by directing consumers to different parts of the site.
The rise of mobile devices has made it impossible to ignore responsive design as more people are using their hand held gadgets to access websites. Responsive design is a requirement for your website to look equally good on any device. This ensures a good user experience irrespective of the device the content will be viewed in, be it a desktop or a Smartphone.
Statistic: According to Statista, mobile devices accounted for approximately 54.8% of global website traffic in the first quarter of 2021.
Appearance is something everyone cares about, it is one of the main basics of the car industry. An excellent quality image or a video is far more appealing and very effective in making your inventory selection better.
Example: This is evident on BMW’s website where they’ve incorporated high quality of the automobiles they sell, bringing out the beauty of the automobiles.
It is important that all necessary information on drivers of the vehicle is relayed comprehensively about each vehicle. It is more helpful to state details and specifications and features of the products for facilitating the buyer, who would like to make the right choice.
Data Insight: Recent Cox Automotive studies reveal that third-party sites’ vehicle information comparison is used by 79% of car buyers.
Ensure that your contact details are well displayed so that anybody that wants to contact you can easily do so. Classified communication systems make the difference between a mere shopper and a real buyer in the making.
Example: The addition of live chat like what can be seen on Ford’s website can prove to improve customer contact logistics.
Optimisation of your site through Search Engine Optimisation or SEO is crucial for the right kind of traffic – the organic kind. Environmental scanning and analysis should be integrated into a strong content plan that will increase the chances of influencing search engine results and, in turn, attract users.
Statistic: Hubspot revealed that businesses who blog get 55% more traffic to their website.
Speed matters. A website that takes time to load can make a potential customer immediately close the page and go somewhere else. To improve site speed make your site faster to load so as to improve both its usability and visibility on search engines.
Statistic: Google specifies that with the rise of page load time from 1 second to 3 second the chances of bounce raises to 32% .
Share client reference to gain the trust of members and the public. Signs and recommendation of favorable results by previous users can help in the decision-making process.
Example: Use of customer images such as the ones displayed on Carvana’s site add value to the cause of credibly reaching guests.
A customer should be able to have an easy time while buying products especially if the necessary financing options are well made available to them.
Example: It would also be advisable for potential buyers to develop a finance calculator as is available on AutoTrader’s website.
It is important to have your website secure to avoid losing your user data as well as building your website reputation of being secure.
Statistic: A Blue Corona survey also revealed that 84 percent of the people are likely to leave a website, if they perceive it does not have a secure foundation.
By using the tips mentioned above, you can surely create an effective automobile website design. If you need more help contact Web Panel Solutions. We are a top mobile and web design company with a super team of experts. Our experts know exactly how to meet your expectations. Not just in automotive, we’re the best in BigCommerce Website Development Company, and many other related segments.
Resize images, limit the image requests and incorporate a CDN for fast loading of webpages.
Customer reviews are extremely valuable as they are independent from the company they may sway the potential buyer, and certainly strengthen the website’s authority.
Enhance your website’s ranking, ensure you seek to research any keyword, meta tag optimization, quality content creation, and meaningful blogging. Also, the site should be fast, accessible on mobile devices, integrated with internal and external links to increase ranks.
If you want to draw more attention to your auto site, keep its navigation straightforward, use professional photographs and provide as much information related to vehicles as possible, and have easy-to-find contact information available. Also, incorporate SEO to enhance visibility and employ methods that will lead to the achievement of fast page speeds.
When new products are added to the website; new blog articles, or recent news, such visitors get to spend more time on the site hence improving its ranking. Ideally it is advised to make a post on the blog at least once a week and update your stock as soon as possible.
Leave a comment
Your email address will not be published. Required fields are marked *